On Jan. 23, Uncle Matt’s Organic (Clermont, FL), the nation’s top-selling brand of organic orange juice, launched Uncle Matt’s Organic Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.
The 2-oz shot was formulated in collaboration with the in-house chef of the Denver Broncos and is a proprietary blend of organic beets, orange juice, coconut water, ginger and lemon juice, the company said.
According to the company, beets boost athletic performance and reduce muscle soreness; coconut water is a source of hydration that also contains electrolytes such as potassium and sodium; ginger contains antioxidants such as gingerols that have anti-inflammatory properties; and lemon juice is an abundant source of vitamin C which has been shown to lower risk of stroke and prevent asthma.
“We wanted to create a great-tasting pre-workout shot that would support sports and fitness goals without chemicals or caffeine–Uncle Matt’s Organic Ultimate Athlete Shot is delicious and organic, but just as effective as the mainstream shots out there,” said Susan McLean, vice president of marketing and innovation at Uncle Matt’s Organic. “This innovation is a great addition to our Ultimate Shots line and is the perfect option for the pro athlete to the weekend warrior an everyone in between looking to help boost athletic performance with organic and multi-functional ingredients.”
The suggested retail price for one 2-oz shot is $3.49 to $3.99. A case of six costs $24.
The shots are now available on the company’s website and will be available in select retailers in the next few months.
For more information, visit this link.