Six Star Pro Nutrition and Kellogg’s Introduce New Protein Shake

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Six Star Pro Nutrition/Iovate Health Sciences International (Oakville, ON, Canada) and WK Kellogg Co (Battle Creek, MI) partnered to create Six Star 100% Whey Protein Plus Ready-to-Drink (RTD) in Kellogg’s Froot Loops flavor.

Launching in April 2024, the new RTD is aimed at combining Six Star’s high-quality whey protein with the “nostalgic and beloved” taste of Kellogg’s Froot Loops cereal, the companies said. It will be available exclusively at Sam’s Clubs across the United States.

Six Star also signed a trio of National Football League (NFL) Draft prospects, Roman Wilson (Michigan), Ladd McConkey (Georgia) and Xavier Legette (South Carolina), who will leverage their social media accounts and press appearances to promote the partnership. Froot Loops’ iconic mascot Toucan Sam will be the on-package face for the product.

The RTD carries 30 g of protein per serving, providing the building blocks for muscle growth and recovery. Athletes and fitness enthusiasts can enjoy the protein shake without needing to worry about detracting from their sports performance and fitness goals, the companies said.

“Exercising should be fun and enjoyable just like your nutrition,” said Tim Toll, CEO of Iovate Health Sciences. “Embracing a routine can be rewarding, and with our new RTD protein shake, integrating nutrition into your daily life has never been easier. The introduction of this innovative product ensures that maintaining a healthy lifestyle is not only convenient but also affordable, aligning with our commitment to providing top-notch nutrition accessible to all, just like the rest of the Six Star product line.”

For more information, visit www.sixstarpro.com.