MTN OPS Signs With CrossFit Icon Rich Froning

On Feb. 7, MTN OPS (Fruit Heights, UT), a performance lifestyle and supplement brand, announced a partnership with CrossFit icon and 10-time CrossFit Games Champion Rich Froning. As a member of the MTN OPS team, Froning will both encourage and inspire the masses to maximize their performance in preparation for outdoor pursuits and all of...
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Feier Fitness Unveils New Smart Somatosensory Slide Board

Feier Fitness (Hong Kong), a leading innovator in the fitness industry, released its new Smart Somatosensory Slide Board. This novel fitness device combines traditional exercise with technology to provide a data-driven approach to fitness. The Smart Somatosensory Smart Board is designed for comprehensive muscle training and targets key muscles such as the waist, abdomen, hips,...
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Dymatize and Dunkin’ Launch ISO100 Glazed Donut

On Dec. 7, Dymatize (Emeryville, CA), a leading sports and performance nutrition brand, once again teamed up with the coffee and donut chain Dunkin’ (Canton, MA) to launch a new version of Dymatize’s popular hydrolyzed whey protein isolate: ISO100 Dunkin’ Glazed Donut Flavor. “Our consumers work overtime to meet their ambitious fitness goals,” said Matt...
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The Bounce Back: From mom butt to functional glutes

Who knew motherhood could have such an effect on our bottoms?! “Mom butt” is slang for a post-baby booty… a little saggier and a little flatter than what it used to be… This phenomenon results from muscular imbalances, and it’s not just an aesthetic issue! […] [Read this full article in the Fitness Trainer Fall 2023...
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Millennial Movements: How to Win Them Over as Clients

The rise of the obesity epidemic in the late 1990’s has triggered a significant shift in the way we are approaching fitness today. It gave rise to a generation of health-conscious teenagers who have emerged as pioneers in embracing technology-based fitness solutions. They grew up playing popular Nintendo exergames and showing off their moves on...
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