NOCCO Unveils New Blue Raspberry Flavor in United States


Tristyn Lee and Jermaine Gadsden

On Apr. 10, NOCCO (Stockholm, Sweden) unveiled a new blue raspberry flavor of its popular energy drink line.

Founded in 2014 in Sweden as a workout drink, NOCCO is bring endorsed by a growing number of international athletes as the brand continues to grow. The brand launched in the United States in 2019 and released nine other flavors, the company said.

“NOCCO is made for hard work – and is the drink for anyone dedicated to becoming better,” the company said.

Blue raspberry will be released exclusively in the United States. it will be available for purchase online and at gyms, studios and fitness centers, the company said.

The drink is sugar-free, lightly carbonated, vegan-friendly, refreshing and packed with 180 mg of caffeine, vitamin B12, vitamin B6, biotin, niacin, folic acid and 3,000 mg of branched-chain amino acids (BCAAs). NOCCO got two of its athletes, Tristyn Lee and Jermaine Gadsden, for a lifting session and a day of content in celebration of the Blue Raspberry flavor.

“NOCCO dares you to do the unexpected,” the company said. “Great things happen when you dare to take on the unknown. Awaken your curiosity with Nocco’s newest flavor, Blue Raspberry. A flavor that has been developed exclusively for the U.S. market, that comes with caffeine and BCAA’s and is sugar-free.”

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