Naked Brand Announces Partnership With Coco Gauff


Tennis prodigy Coco Gauff made her first beverage pick with a first-of-its-kind, multi-year business venture with Naked Brand by Tropicana Brands Group (Chicago, IL).

Gauff emerged onto the global professional tennis scene in 2019 at just 15 years old. She has since become a phenomenon known for her talent and down-to-earth personality. Her interest in health food was on full display the 2023 U.S. Open where her changeover snack was a homemade fruit salad.

As a lifelong smoothie lover, Gauff will join Naked Brand as “Chief Smoothie Officer.”

“I love fruit and fruit juices. They’ve always been part of my routine. So, to be named Naked’s first Chief Smoothie Officer is an incredible honor and natural combination of my love for both,” Gauff said. “I’m excited to have the opportunity to co-create real fruit juice smoothies alongside the innovation team and help shape the future of Naked.”

Naked Brand creates thirst-quenching and satisfying smoothies that serve as the perfect solution when feeling hungry or thirsty at the same time, the company said. Gauff is excited to double down on her love of fruit with an easy, on-the-go option on and off the court.

“We are thrilled to welcome Coco to the family, and to dream and develop the future of the Naked brand and product portfolio with her unique spin,” said Glen Walter, CEO of Tropicana. “As an athlete, advocate, daughter, sister, friend and now Chief Smoothie Officer, Coco is a true multi-hyphenate and knows better than anyone that you can be many things at once.”

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