Millennial Movements: How to Win Them Over as Clients
The rise of the obesity epidemic in the late 1990’s has triggered a significant shift in the way we are approaching fitness today. It gave rise to a generation of health-conscious teenagers who have emerged as pioneers in embracing technology-based fitness solutions. They grew up playing popular Nintendo exergames and showing off their moves on Dance Revolution. Today the millennials make up 80% of the fitness industry consumers. Making them the largest generation in history that prioritizes health and fitness. […]
[Read this full article in the Fitness Trainer Fall 2023 Issue]
