MET-Rx Announces Partnership with John Cena

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Growing up in West Newbury, MA, professional wrestler and actor John Cena, recalls his beginnings as a scrawny and timid 100-pound teenager. He turned to a high-protein diet and fuel intensive workouts.

He educated himself about fitness and nutrition, transforming into a formidable 225-pound athlete poised for a collegiate football career and eventually World Wrestling Entertainment (WWE) stardom.

Having used MET-Rx products by 1440 Foods (New York, NY) for 30 years to supplement his lifestyle, the brand announced a multi-year partnership with Cena.

“MET-Rx is the original sports nutrition brand, with products I can authentically and enthusiastically recommend because I’ve been using them since the 90s to meet my protein goals and power through workouts,” Cena said. “MET-RX meal replacement bars prepare me to flex big in the ring, in the gym, and on set. I can’t wait to share them and inspire others to challenge themselves to challenge themselves and achieve their own goals with this new campaign.”

Cena will star in a new digital marketing campaign based upon inspirational fitness videos and gym culture from the 1990s, complete with flashing neon colors, full-body spandex and fanny packs. Each spot will portray Cena’s trademark comedic energy as he flexes, poses and passionately endorses the benefits of MET-Rx’s products while sharing his personal experiences.

Following an announcement of TikTok, some of Cena’s superfans will be offered a unique opportunity to connect and engage with him, the company said.

“The fact that John Cena has used MET-Rx products as part of his fitness regime for three decades, along with his unique ability to authentically connect with people of all walks of life, make him the perfect partner for our next phase of growth,” said Bree Randall, marketing director of MET-Rx. “John’s dedication to excellence, relentless pursuit of greatness and genuine passion for educating people about fitness and nutrition will motivate fans to embrace their own ‘MET-Rx FLEX’ and reach their full potential with the help of MET-Rx.”

For more information, visit www.1440foods.com or www.metrx.com.