Conor McGregor and Virat Kohli Partner to Paunch TIDL Products in India


TIDL (Los Angeles, CA) announced a monumental launch of its products in India. Through a strategic partnership with Baidyanath, TIDL products will now be available in more than 40,000 stores across India.

The brand is co-founded by Irish professional mixed martial artist and boxer Conor McGregor. It has become a major brand in the United States and is available at more than 25,000 retail stores across the country. McGregor partnered with Indian professional cricket player Virat Kohli to promote the brand in India.

Conor McGregor

“Launching TIDL in India is an absolute game-changer,” McGregor said. “TIDL isn’t just about easing pain; it’s about revolutionizing recovery. Partnering with Virat Kohli to bring our cutting-edge products to India is a thrill for both of us. The energy, passion, and fighting spirit of the Indian people resonates with my own journey. We’re here to show India what a real, powerful recovery looks like.”

Virat Kohli

Kohli added: “I am incredibly thrilled to join forces with TIDL. As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering the quality of life. TIDL is a game-changer, letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free.”

According to the company, expanding into India is a testament to the company’s dedication to providing premium pain relief solutions. The expansion is poised to transform the pain relief market and provide unparallel access to premium products.

“We are excited about TIDL’s journey and our expansion into India,” said TIDL CEO Badal Shah. “This is a significant milestone for us, and we are grateful for this opportunity as we plan to further expand into Southeast Asian markets over the next two years. We plan to double our doors throughout India by early 2025.”

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