Cheerios Celebrates Team Canada Heading to Paris Olympics and Paralympics


General Mills Canada (Mississauga, ON, Canada) launched its Paris 2024 Olympics and Paralympics campaign through its brand platform Cherish the Good.

The heartwarming program uses Olympic and Paralympic athletes to showcase how goodness goes beyond medals and that life’s smallest moments have the power to nourish us the most, the company said.

“We are thrilled to invite all Canadians to Cherish the Good with their families and communities as we come together to cheer on Team Canada this summer,” said Jenny Chiasson, associate director, brand experience at General Mills Canada. “Our campaign exemplifies that it’s the small moments of good that can spark some of life’s greatest achievements and drive future potential. With that in mind, we are also kicking off the Cheerios Summer Games to foster lasting moments of connection as fans celebrate at home.”

The campaign features Team Canada athletes Damian Warner (decathlon), Cindy Ouellet (wheelchair basketball), Maggie MacNeil (swimming), Caeli McKay (diving) and Aaron Brown (sprinting). It also includes a holistic 360-degree marketing campaign, exclusive athlete packaging and an interactive component to inspire Canadians, the company said.

According to the company, the campaign will include an exclusive cereal partnership, limited-edition packaging, a 30-second television commercial and the Cheerios Summer Games.

The latter is a new family-friendly challenge where Canadians can host their own games right in their backyard, the company said. The games are a set of five activities consisting of Obstacle Course, Relay Race, Overflow Challenge, Around the Bowl Challenge and Lung Power Challenge.

“I can’t wait to see families across the country coming together with the Cheerios Summer Games while supporting all of us on Team Canada,” Warner said. “We truly love the support we receive from every Canadian when we compete. It fuels our determination and pushes us to achieve our best! Knowing we have a nation cheering behind us makes every challenge worth it and every victory that much more special.”

The Paris Olympics 2024 are expected to run from July 26 to August 11.

For more information, visit