Barilla Americas Announces Partnership with Shawn Johnson East

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Barilla Americas (Northbrook, IL) announced a partnership with former gymnast and four-time champion Shawn Johnson East to celebrate everyday athletes with Barilla Protein+ pasta.

Barilla recognizes there are “everyday athletes” among us including parents, caregivers, student-athletes, entrepreneurs and more, who need the same level of energy to fuel their lives and pursue their passions.

To kick off the partnership, Johnson East and Barilla hosted an exclusive pasta party in Nashville, TN, where attendees participated in a 17-minute workout curated and led by Johnson East follows by a brunch featuring Barilla, the company said. The length of the workout is a nod to Protein+ pasta’s 17 g of protein.

Inspired by her time as a champion gymnast and her personal training certification, Johnson East designed the workout to show that “no matter how busy life can get, there’s still time to show love for yourself though an active lifestyle and good nutrition.”

“As an athlete, entrepreneur, and mom with a hectic schedule, I resonated with the idea that we all deserve recognition for balancing our daily lives and our personal passions,” Johnson East said. “Barilla Protein+ pasta is a staple my whole family enjoys. It gives me the energy I want, and the kids love how it tastes when we add butter and parmesan to the Rotini! It’s a simple but delicious win in my home.”

In addition to its 17 g of protein, Protein+ is a classic pasta made from chickpeas, lentils, peas and 10 g of fiber per 3.5-oz. serving. It is available in eight different pasta shapes consisting of angle hair, cellentani, elbow, farfalle, penne, rotini, spaghetti and thin spaghetti.

“We want consumers to feel great about the food they eat, which is why it’s so important for us to continue expanding and promoting our Protein+ offerings,” said Angie Cotter, U.S. pasta brand marketing director at Barilla Americas. “Pasta can be enjoyed in many ways, making it the perfect meal for anyone on the go, and Barilla Protein+ pasta offers the energy consumers crave to fuel their days at the gym, home, or anywhere in between.”

For more information, visit www.barilla.com.