Struggling to fully leverage the power of social media to get more PT clients? Use these tips to optimize your online presence.
As a personal trainer, most of your time and focus are likely devoted to your clients and their fitness journeys. Between creating workout programs, motivating clients, and handling the administrative aspects of your business, it can be easy to overlook the value of putting more energy into social media. If you want to succeed in today’s fitness industry, though, your online presence is crucial.
Social media is one of the easiest and most direct tools you can use to engage with your clients and attract a new audience. A killer profile will also help to differentiate your skill set, values, and services from your competitors.
To help you leverage the power of the online world to build your brand and grow your business, check out our top social media tips for personal trainers!
1. Choose the right platforms.
With so many different social media platforms out there for consumers to use, it can be difficult to determine which ones are really worth your time. Before you sign up and get started, it’s important to think about what kind of platforms your target audience will be using.
Different groups of potential clients will likely frequent different platforms. For example, Pew Research shows that 69% of U.S. adults use Facebook, whereas 40% use Instagram. At first glance, this may indicate that Facebook is a more valuable place to concentrate your efforts. However, when you dive a little deeper, you’ll see that Instagram is primarily used by adults ages 18-29. Therefore, the best platform to focus on depends on your own target demographic too.
2. Consider your content.
The most effective social media platforms for your personal training business should also be dictated by the type of content you want to post online. If you like the idea of publishing visual content — such as client before and after shots or scenic workout locations — Instagram is a good option. But if you prefer posting short updates on your services, quick tips, or fitness jokes, Twitter would be a better fit. If you’re using Facebook, you might focus on fostering community and direct messaging to expand your client base.
Whichever platforms you use, focus on posting content that sets you apart from your rivals. As well as promoting your online fitness coaching services, you could include healthy eating tips, nutritious recipes, or other motivational ideas.
3. Get hashtag savvy.
Do hashtags really matter when it comes to social posting? #Youbet! Hashtags make it easier for your audience to find your posts, boosting your business’s reach. They can also add context to your posts, communicate your brand values, and increase engagement with followers.
Use a variety of hashtags related to health, fitness, and wellness when you post to increase the chances of driving traffic to your pages. You can use them across all social media platforms including Instagram, Twitter, Facebook, TikTok, and so on. Be sure to brush up on the basics of how to use hashtags effectively before you start #hashtagging #everythingandanything.
4. Post frequently.
Consistency is key when it comes to social media marketing. Once you’re up and running on your platforms, it’s important to keep the momentum going to gain new followers. This means posting content frequently, preferably daily.
As a busy fitness professional, posting on social media every day might seem a little overwhelming, but keep in mind that posts can (and should) be short and sweet. Just a quick, short business update, #transformationtuesday, fitness or nutrition tip, or a motivational quote will be enough to keep you fresh in the minds of your audiences. For those who want to plan out their social media strategy with a bit more detail, think about pulling together a weekly content calendar to streamline and pre-schedule posts.
Managing your personal training business can be simple — if you have the right tools.
Once you’ve conquered the social media beast and get people seeing (and loving) your content, the new clients are sure to come rolling in. You’ll need to be ready to manage them all while still having time to keep up your social media presence. Luckily, the solution is simple — a proven all-in-one personal training software.
With My PT Hub, you can easily create custom workouts and nutrition plans, track client progress, market your brand, organize your calendar, streamline payments, and much more. Sign up for your free 30-day trial today to see how easy it is to grow your training business!
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