Press Release


VRM Media

VRM Media Acquires “Fitness Trainer” Magazine

East Brunswick, NJ, December 9, 2014 – VRM Media (, a leading provider of business magazines, websites and e-newsletters for the health and natural products industry, has announced its acquisition of Fitness Trainer magazine from the Mallarina Sales Corporation.

Fitness Trainer MagazineFitness Trainer (, founded in 2012 by Robert B. Rose, is a digital business magazine for personal trainers and other professionals within the $78 billion global fitness and health club industry. The magazine is distributed on a six-time per year basis to more than 90,000 personal trainers plus “bonus distribution” to over 100,000 active fitness consumers including top athletes, coaches, physical therapists and nutritionists.

“We are thrilled to welcome Fitness Trainer into the VRM Media family of health and wellness business publications,” said Daniel McSweeney, president of VRM. “Fitness Trainer is the #1 business magazine for personal trainers, and with its focus on health and fitness is a perfect addition to VRM’s existing portfolio which includes Vitamin Retailer, Nutrition Industry Executive, and Natural Practitioner.”

Fitness Trainer is at the forefront of today’s publishing industry technology with its digital interface providing a number of unique and beneficial user tools,” McSweeney added. “Also, readers and advertisers are able to immediately connect with just a click of a mouse or tap of a finger.”

VRM announced that Bob Rose will continue to oversee the publication as consulting editor, working alongside current editor-in-chief Amy Kierce and graphic designer Jesse Radford. The magazine’s advertising sales efforts will now be directed by VRM’s Roy Kieffer, assisted by Russ Fields and Gary Pfaff.

Fitness Trainer grew in popularity beyond my imagination in just two years,” noted Rose. “In order for it to reach the next plateau, a full staff of professionals was needed and VRM was a perfect fit in every way. I am pleased to join the VRM team and to continue to help produce Fitness Trainer for the benefit of our many loyal readers and advertisers.”

Fitness Trainer is “for trainers, by trainers” with articles written by world-renowned fitness experts, including regular contributions from leading certification and training organizations such as the National Strength and Conditioning Association, the National Council for Certified Personal Trainers, the International Association of Resistance Trainers, and the National Academy of Sports Medicine.

Note: To view the Fitness Trainer 2015 Media Kit, please click on the link below.

For more information please contact:

Daniel McSweeney, VRM Media President

Roy Kieffer, Fitness Trainer Associate Publisher

Bob Rose, Fitness Trainer Founder/Consulting Editor